June 30, 2021 will forever be recognized as one of the most historic days in the history of the NCAA.
On Wednesday, June 30, the NCAA announced an interim policy that will allow student athletes from all three division to monetize their name, image, and likeness. The new policy went into effect Thursday, July 1, 2021.
After decades of discussion, the announcements to let student athletes profit off who they are have finally been accepted by the higher-ups within the NCAA.
It did not take long for athletes to connect with brands and businesses across the country. It also did not take long for past athletes to inject their opinion on the matter.
Players like Reggie Bush and those connected with The Fab Five (Chris Webber, Jalen Rose, Juwan Howard, Jimmy King, Ray Jackson) have expressed how they feel about the new Supreme Court ruling via official statements and social media.
Indiana University announced that they are partnering with Altius Sports in order to help their student-athletes navigate the new NIL (name, image, likeness) rules, and to provide strategic guidance, consultation, and educational support.
Indiana’s own Khristian Lander announced vis his Instagram that he will be partnering with Yoke Gaming. This will allow Lander to connect with his fans by playing with, or against, them in video games.
While many of the “big name” college athletes have yet to ink a partnership or sign an endorsement deal, it has everyone thinking. Who will get the first signature shoe deal? Who will grace the cover of NCAA football and basketball video games? Will they bring back official jerseys of older players so they can get what they always deserved?
Only time will tell, but the first step has been taken and it is in the right direction.